Developing Creativity For Business Essay Example | Topics and Well Written Essays - 3000 words

Developing Creativity For Business - Essay Example An impressive example of a creative individual is Steve Wosnaik. Apple computer is the fruit of labor of this individual as the gadget is co-founded by him. Reaching this height is because of his qualities like – sticking to the idea even when they are challenged , maintaining individuality , courage to question the people in power etc. Considering a business as a jigsaw puzzle , creativity is one elusive piece that wins the game for the participant. Creativity has become important more than ever before. According to Stephen P. Robbins , following is the three-component model of creativity .Based on an extensive body of research , this model proposes that individual creativity essentially requires expertise , creative-thinking skills , and intrinsic task motivation. Expertise - the potential for creativity is enhanced , when individual have abilities , knowledge , proficiencies and similar expertise in their field of Endeavour. Creative thinking skills – this encompasse s personality characteristics associated with creativity , the ability to use analogies , as well as the talent to see the familiar in the different light. Intrinsic task motivation – this is the desire to work on something because its interesting , involving , exciting , satisfying or personally challenging. This motivational component is what turns creativity potential into actual creative ideas. Though these are the basic components of creativity , several others are discussed in the following pages. Thus to investigate the concept of creativity , I have taken the business of supermarket as the topic of my report. According to wordiq.com , a ‘supermarket is a store that sells a wide variety of goods including food and alcohol , medicine , clothes and other household products that are consumed regularly. It is often part of a chain that owns or controls ( sometimes big franchise ) other supermarkets located in the same or other towns , this increases the opportunities for economies of sale.’ According to dictionary.reference.com , ‘supermarket is a large retail market that sells food and other household goods and that is usually operated on a self-service basis.’ According to retailindustry.about.com, ‘Wal-Mart which has more than 8400 stores across the world , is by far the largest retailer in the world. France’s Carrefour is number 2.germany’s Metro AG overtook the United Kingdom’s Tesco chain and claimed third position.’ Due to the intrinsic growth and development of countries all across the globe , the local vendor scenario has been taken over by supermarkets. In recent times , supermarkets have shown a phenomenal growth. They now have in-house pharmacies , florists , catering services , prepared foods such as sandwiches , postal services , etc. Some supermarket chains even offer dry-cleaning services and few have started video-rental service. In a nutshell supermarkets are now providing a one-stop-shop experience. Most